In New Delhi, four days workshop organisedin IIMC related to Government communication. In which fourteen expert scheduled for training to students of ADPR and New Media. At Tuesday, 20 Feb, Mr. Sanjeev Kumar engaged with students on a Topic, Public Service Advertising. In this session, students known about Characteristics and types of Public Service Advertising. He said that Advertising is undeniably an influential force, irrespective of whether is believed to be a mirror of society or shaper of society. Because of this its use has been extensively noticed even in non-Commercial areas beyond purely economical or marketing periphery. In this Workshop, the students known about Components of Public Sector Advertising. During workshop session, different types of video Ad screened like sanitation related “Maa Laxmi”. In this session, Mr. Kumar also talked about Social Marketing. He said that social marketing is defined as “The Design”, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters. Social Marketing applies the principles of marketing to address social problems by influencing behaviour change. He said that Target audience, Message, Organization, Taglino are components of public sector advertisings. During workshop, Questions about why should we vote in election got interested between students.